Trends: April 2008 Archives

I saw some interesting articles from the NY Times and the Enterprise 2.0 blog  last week about the vast number of Web 2.0 applications that are being used in corporate America - even though IT security feels that they have their environments locked down to prevent these apps from being used.  In his Enterprise 2.0 blog, Steve Wylie commented on the NYT article, pointing out that "the reality is that these apps are here to stay."

 

We've been tracking this trend for several years, and it's definitely growing - in fact, many companies are now facing the reality head on. I spoke with a large pharma org in NJ very recently that mentioned they have already setup MySpace and Facebook pages to allow their corporate users to collaborate internally and externally using these tools. 

Although this is probably frightening and new information for many security and compliance execs, this is the same trend we've seen happening since 2001 when this issue first appeared with the emergence of public IM usage within corporations.  The customers we spoke with back then told us the same story that people are saying today which is, the user population feels that they should be able to use these applications because they make them more productive, responsive and connected employees. 

 

From an IM perspective, this feeling turned out to be 100% true which is why so many companies are now broadly rolling out Enterprise IM and UC solutions.  Based on that history, its important for executives to quickly understand that this trend will continue and if they want their organizations to stay relevant and competitive, they should move to implement solutions that allow for the enablement of these applications so they can be used in a secure and compliant fashion to take advantage of their value, rather than spend time and money trying to find ways to block their use outright.

 

A recent SC Magazine article also covers this trend very well. With Generation Z's arrival in the workforce, IT faces a new group of workers who have "never taken a breath of air without being able to Google."

 

What's your opinion? Block or enable?

In a classic case of the "cobbler's kids" we at FaceTime, who are dedicated to enabling businesses to benefit from Web 2.0 technologies, find ourselves lagging in the adoption of some of those same technologies!

 

In the daily grind of running an emerging company (tracking product milestones, meeting prospects and customers, assuaging investors) it is easy to lose sight of the long term value of real-time communication and collaboration. These technologies help shorten decision cycles, foster better communication - both internal and external - and, as a result, lead to higher sales and lower cost.

 

But, they do require investment. Of time, people and money. Why not wait till later?  Do we really need to do this now?

 

Well, you're already doing it. Or rather, your user base is already using these tools. In our latest annual Greynet Survey we found that 74% of enterprise end-users were using one or more public instant messaging networks from work.

 

In fact over half of the enterprise users we surveyed were using more than eight Web 2.0 applications (what we call greynets) - IM, P2P, video, etc. - at work. According to the Pew Research Center, fully two thirds of Americans between the ages of 18 - 29 use social networking sites. These are the new workers of today, and they are bringing these tools into the enterprise.

 

While these technologies deliver multiple benefits, they also pose a variety of risks: new channels for malware attacks, unmonitored data leakage, and potential compliance/e-discovery violations.  The challenge for IT managers is how to leverage the benefits of these tools and platforms while securing against myriad risks inherent in their use.

 

That is where FaceTime comes in. Our mission is to enable our customers to leverage the benefits of Web and unified communications by delivering security, management and compliance across the broadest set of enterprise, consumer and Web 2.0 applications.

 

I would love to hear what you are doing with these technologies, what your concerns are and how FaceTime can help you meet them.

 

I look forward to collaborating with you!

 

Kailash

FaceForward Authors

Kailash Ambwani
President and CEO
Brian Babin
Director of Product Management
Christopher Boyd
Sr. Director of Malware Research
Frank Cabri
Vice President of Marketing and Product Management
Eric Young
Director of Field Engineering Services

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About this Archive

This page is a archive of entries in the Trends category from April 2008.

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