Workplace Internet Leisure Browsing and Employee Productivity

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A study released last week by the University of Melbourne's Department of Management and Marketing maintains that workers who engage in 'Workplace Internet Leisure Browsing' (WILB) are more productive than those who don't.

 

Well, that's good news for the 51 percent of workers who access social networking sites at least once a day while at work - not to mention the 50 percent that check their Facebook pages and the 69 percent that watch videos on YouTube several times a day, according to FaceTime's Collaborative Internet Survey published last fall.

 

 

Thumbnail image for piechart_FrequencyOf-SocialNetworkUseAtWork.jpg

The University's Dr. Brent Cocker says:

 

"Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that's not always the case."

 We couldn't agree more. The whole blocking strategy just doesn't seem to work in the real world.

 

At the same time, the results of the Melbourne study directly contrast some news that broke in the UK this last week - where students at Bournemouth University have been complaining that they can't get work done because other students are hogging University computers to use Facebook and Twitter.

 

Visibility into what employees (and students in this case in Bournemouth) are accessing, is crucial not just to an effective IT security approach, but also it seems to ensuring productivity. If you don't know that 69 percent of your workforce is watching YouTube, how will you know that's the cause of your bandwidth spikes? What if you could give them a bandwidth allotment for such activities, and when their quota is reached, its bye bye water skiing squirrel videos?

 

It sounds like the folks at Bournemouth Uni's IT team could do with not just controlling the bandwidth taken up by some students, but also the time that they're allowed to be on Facebook!

 

Watch this space for upcoming announcements about gaining greater visibility into what's really happening within corporate and organizational networks.

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About this Entry

This page contains a single entry by Sarah Carter published on April 7, 2009 10:21 AM.

Maybe Perception is NOT Reality after all was the previous entry in this blog.

Peace, love and free URL filtering is the next entry in this blog.

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