As Jeff Chandler points out on the Performancing Blog, TinyURLs and the like have been a godsend for those active on Twitter, where you only have 140 characters to get your point across.
But clicking on an unknown link can make Internet-savvy users very nervous. It's good to know that most Secure Web Gateways will automatically resolve the TinyURL, bit.ly or other short URL redirects and determine their real destination - and discover and thwart any potential malware threat.
True, you still don't know exactly where you're going to end up, but from a security standpoint you can click away with confidence. As long as you've got a good gateway Web security solution in place, that is.
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