October 2008 Archives

For the fourth consecutive year, FaceTime has commissioned a survey of IT managers and end users to track the use of Internet-based applications - things like IM, Skype, P2P, social networking and other Web 2.0 apps. We also surveyed employee attitudes toward use of those applications and their impact on IT and the organization in terms of security, data leakage and compliance.

 

As in prior years, the research was conducted among a large sample of corporate IT managers and end users across all size organizations in North America, UK and Europe. The research study includes compiled data from more than 500 IT managers and end users. The results are quite revealing.

 

 

AnyInternetAppsChart 

    • Use of consumer oriented Internet applications has reached 97% of organizations, up from 85% in 2007 and, on average, companies report 9.3 applications in use by its employees on the enterprise network
    • 73% of IT managers report at least one security incident as a result of Internet application usage; Viruses, Trojans and worms (59%) are most common, followed by spyware (57%) for a close second
    • 37% of companies report an instance of non-compliance; 27% report accidental data leakage
    • IT managers report an average of 34 incidents per month, and the largest companies project $125K monthly to remediate Internet usage related security, compliance and data leakage issues
    • 51% of end users access social media sites at least once per day and  79% of employees use social media (Facebook, LinkedIn, You Tube) at work for business reasons
    • Sixty-eight percent of IT managers have archiving and retrieval methods for corporate email. About half that many--31 percent--store IM communications. One in four has copies of audio conferences (25%), while slightly fewer (20%) archive corporate Web conferences
    • If requested by corporate attorneys to reproduce IM communications--in the event of a lawsuit, for example--51 percent of IT managers could not do it. Thirty-eight percent because they have no such capabilities and 13 percent could do it but not in any practical time frame
    • Unified Communications suites exist at about 29 percent of IT respondent organizations. Ten percent have deployed pilots to a limited number of users, while 19 percent have deployed UC for the majority of their endusers

We'll be delving into various aspects of this exhaustive survey in the coming weeks, to break down just what this data is telling us about what's happening on corporate networks and what it means to both IT managers and end users.

A world without Twitter

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Rafe Needleman wrote on C|Net recently about 11 troubled Web companies and he put Twitter at the top of his list. Twitter - my outstanding favorite of online social media tools - I had to catch my breath.

 

Commenting on these tough economic times Needleman shares what investors are saying...we're going to lose some good companies, audience love is no guarantee for success, and profitability and a solid business model are still required. Of course. But death for Twitter? True, there are other online applications I use that also made the list - Skype (my preferred IM client), Netvibes (my preferred RSS reader), and Pandora (my preferred destination for listening to music online) - but I think I could get by without them. Or at least I'd make the effort.

 

The micro-blogging site of 140 character text-only posts has become my defacto source for instant information. And for others as well. As Paul 'Twitter is the New Blog' Boutin at Wired Magazine says you'll find some heavy hitters there - Scoble, Calacanis, and many, many others - claiming it's because Twitter operates even faster than the blogosphere. And Twitter posts can be searched instantly, without waiting for Google to index them.

 

I'm not sure I'd say Twitter will completely replace the blog, but it's clear that individuals and businesses alike have found a place on Twitter. Companies are successfully using it to provide timely information to customers and prospects, subject matter experts are able to share their wealth of information, and individuals share stream-of-consciousness tidbits about their personal lives...admittedly the latter holds less value, but it can be entertaining!

 

So if I'm feeling this way about Twitter, I have to assume other people might be feeling the same about their favorite social media and Web applications, and they're likely using them at work, demanding IT managers pay attention to what's in use and secure the environment.

 

FaceTime recently completed our annual survey among IT managers and end users for their opinions on what Internet applications are in use at work and why. I look forward to seeing what applications and trends top the list this year - it never fails to reveal some interesting things. We're releasing the report on Monday, so be sure to check back then.

 

In the meantime, you might review Needleman's full list - how many do you think are in use at your company? Are there any you personally couldn't live without? Or, like me with Twitter, might cry a little inside if they were to disappear?

Most people would agree, and Robert Scoble probably said it best, enterprise software isn't sexy. In fact, I'd understand if the words "extensible enterprise productivity suite" put you to sleep.

 

But what if I said a game-changing Web 2.0 entrepreneur and his star engineer are leaving Facebook to launch an extensible enterprise productivity suite. Are you a little more interested?

 

You should be. Since Dustin Moskovitz and Justin Rosenstein announced they were leaving Facebook earlier this month, a buzz has been swirling around the Valley, and everywhere else, about what's next. Why leave Facebook? THE hot property. To outsiders it might seem like the logical path would be to simply expand Facebook with this new enterprise offering, but both have said moving Facebook off course would distract from the company's mission (making the world more open through social software) and would not be good for the company. They claim the new project requires being built around a singular focus, "with the goals of efficiency and group collaboration embedded deeply into its DNA from day 1."

 

They also see the new venture as complimentary to Facebook. Using some of the same authentication technology and user experience modeling they hope the new products will become as familiar to people's work life as Facebook.com is to their social lives.

 

Interesting. Do they mean to imply that Facebook is only meant for social/personal use? At FaceTime the only trend we see more than companies investing in enterprise collaboration and productivity suites, is that these applications are rarely just used for one purpose - business or personal - but for both. Another common trend...no one application rules the roost, enterprise-grade collaborative suites are deployed alongside consumer and other enterprise-class applications all of the time. And our customers continue to tell us this. Facebook has already been adopted by individuals and organizations for collaboration, networking and information sharing. I suspect it will remain in place as a tool for business, even as its extensible enterprise brother joins the family - one very large, loud family of big company competitors including Microsoft, IBM, and Cisco, to name a few.  

 

This probably comes as no surprise, but seeing as FaceTime offers solutions that help manage and secure unified communications and collaborative suites, we like enterprise software. I'll admit it's not Angelina Jolie sexy, but it's certainly not boring. I think it will be interesting to see what two guys with a consumer-based social networking background do for enterprise software and the collaboration market. If you're questioning whether they hitched their wagons to the wrong star, you might consider what Hutch Carpenter had to say:

 

Rosenstein and Moskovitz are deeply ingrained at Facebook. They've been there for a while, and have seen it blossom as the go-to social network. They've were there for the heady valuation of $15 billion. The pre-IPO company still has work in front of it, but surely it's pretty interesting.

So what do they do? They quit to go start a BORING enterprise software company.

What could this possibly tell us?

If you read the full post you'll learn Carpenter's with me on this one - enterprise software, not so boring. So what will the Rosenstein/Moskovitz decision tell us? I don't know yet, but we're listening.

FaceForward Authors

Kailash Ambwani
President and CEO
Brian Babin
Director of Product Management
Christopher Boyd
Sr. Director of Malware Research
Frank Cabri
Vice President of Marketing and Product Management
Sarah Carter
Marketing Manager, EMEA
Larissa Gaston
Director of Marketing Programs
Eric Young
Director of Field Engineering Services

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